Shopify Ops Glossary
Cross-sell
Recommending complementary products that pair well with what a customer is purchasing.
Definition
A cross-sell suggests products that complement the customer's current purchase (e.g., 'Customers also bought'). Unlike upsells (which replace the item with a premium version), cross-sells add to the cart.
Why It Matters for Shopify Brands
Cross-sells at the cart and post-purchase stage are proven AOV drivers. Amazon attributes 35% of revenue to recommendation algorithms — a version of cross-selling.
Benchmarks
Cross-sell AOV increase: 10–20% when shown at checkout. Lower when shown only on product pages.
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