Shopify Ops Glossary
Bundle
A group of products sold together at a combined price.
Definition
Product bundles combine multiple items into a single purchase, typically at a slight discount compared to buying items individually. Bundles are one of the most effective AOV-increasing tactics for Shopify brands.
Why It Matters for Shopify Brands
Bundles increase AOV, reduce picking and shipping costs (per unit), and can reduce return rates (customers perceive more value). They also introduce customers to products they might not have discovered individually.
Benchmarks
Bundles typically increase AOV by 10–30% when presented at the right moment (product page, cart).
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