SMS Marketing
Marketing and transactional messages sent via text message to opted-in customers.
Definition
SMS marketing involves sending promotional and transactional text messages to customers who have opted in. For Shopify brands, SMS is used for abandoned cart recovery, shipping notifications, flash sales, and post-purchase re-engagement.
Why It Matters for Shopify Brands
SMS has 98% open rates versus 20–30% for email — making it the highest-reach channel for time-sensitive communications. SMS abandoned cart recovery sequences typically outperform email by 2–3x.
Benchmarks
SMS marketing ROI: $30–$71 per dollar spent for ecommerce brands, compared to $42 average for email. Click-through rates average 19–30%.
Need help improving your SMS Marketing?
Opsio helps Shopify brands hit the right benchmarks — from CSAT and FCR to return rate and churn. Get your ops handled.
Talk to Opsio