Klaviyo
An email and SMS marketing platform built for ecommerce brands.
Definition
Klaviyo is the dominant email and SMS marketing platform for Shopify brands — offering segmentation, automation flows, and analytics powered by direct Shopify data integration. It is the standard tool for post-purchase email sequences, abandoned cart flows, and retention campaigns.
Why It Matters for Shopify Brands
Klaviyo's direct Shopify data integration means your email flows can trigger based on purchase history, order status, product category, and customer behavior — enabling the hyper-personalized communication that drives repeat purchases.
Benchmarks
Shopify brands using Klaviyo see average email revenue of $30–$50 per subscriber per year from well-configured flows.
Need help improving your Klaviyo?
Opsio helps Shopify brands hit the right benchmarks — from CSAT and FCR to return rate and churn. Get your ops handled.
Talk to Opsio