Kitting
Assembling multiple individual products into a single packaged unit for fulfillment.
Definition
Kitting is the process of combining multiple SKUs into a single bundle or kit — either for a product bundle, a subscription box, or a promotional offer. Kitting adds complexity to fulfillment but enables powerful AOV and CLV improvements.
Why It Matters for Shopify Brands
Kitting enables product bundles that increase AOV by 10–30%, while also simplifying the customer experience. However, kitting introduces ops complexity — component inventory tracking, assembly time, and packaging complexity.
Benchmarks
Kitting adds $0.50–$3.00 per unit in 3PL labor costs depending on complexity. Brands that sell bundled kits typically achieve 15–25% higher AOV than single-item sales.
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