Wholesale / B2B Operations
The ops processes specific to managing wholesale and B2B orders.
Definition
Wholesale ops involves managing the unique requirements of B2B customers: net payment terms, large order quantities, custom pricing, product labels, and documentation requirements. These orders have higher dollar values and more complex fulfillment than D2C orders.
Why It Matters for Shopify Brands
Wholesale orders are high-value but high-complexity — requiring more ops touchpoints per order. A missed wholesale order can damage a retail relationship that took years to build.
Benchmarks
Wholesale orders typically require 3–5x more ops touchpoints than D2C orders: quote, PO processing, fulfillment coordination, invoicing, and payment follow-up.
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