Shopify Ops Glossary
Loyalty Program
A structured rewards system that incentivizes repeat purchases.
Definition
A loyalty program awards customers points or status for purchases, reviews, referrals, and other brand interactions — redeemable for discounts, free products, or exclusive access. Common Shopify loyalty apps include Smile.io, LoyaltyLion, and Yotpo.
Why It Matters for Shopify Brands
Loyalty program members purchase 12–18% more frequently and spend 10–15% more per order than non-members. They also have significantly higher CLV and NPS scores.
Benchmarks
Shopify brands with loyalty programs see average repeat purchase rates of 35–55% among enrolled members, versus 15–25% for non-members.
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