Dropshipping Operations
Fulfilling orders directly from a supplier without holding inventory yourself.
Definition
Dropshipping is a fulfillment model where orders are forwarded to a supplier who ships directly to the customer. While it eliminates inventory risk, it introduces ops complexity: longer shipping times, supplier communication, and quality control challenges.
Why It Matters for Shopify Brands
Dropshipping ops challenges include: slower shipping (especially from overseas suppliers), inconsistent quality, inability to include branded packaging, and supplier communication overhead. Each of these drives support tickets.
Benchmarks
Dropshipping brands typically see 2–3x higher WISMO ticket rates than brands with own inventory — due to longer, less predictable transit times.
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